Experience
Social Media Specialist
Developed and implemented a company-wide social media strategy. Managed the U-T’s social accounts. Monitored, broke and curated news on the U-T’s social sites. Gathered and analyzed social metrics. Increased monthly visits from select social media sites from 65K to 450K. Grew combined Twitter followers from 7K to more than 34K. Grew combined Facebook fans from fewer than 100 to more than 6K. Worked with the Marketing and Advertising departments to build the U-T’s SignOn Daily Deal brand with social media. Promoted the U-T with Google Maps and on niche social sites, including Foursquare and Plurk.
Community News Content Producer
Helped coordinate the development and management of community and extension websites. Helped create, design and launch sdBackyard.com, a website featuring user-generated content. Promoted the U-T’s products at festivals and fairs, and through meetings with community members.
Online News Content Producer
Created and published national, international and breaking news stories and multimedia packages for McClatchy Newspaper websites, which included The Sacramento Bee; The News & Observer of Raleigh, NC; and The News Tribune of Tacoma, WA.
News content editor, the Insider
Managed the daily production of the Insider, an N&O newsletter covering N.C. state government. Aggregated political news from across the state for about 600 readers, which included elected officials, state employees, lobbyists and journalists. Maintained the Insider’s calendars, agendas, listings and website.
Associate Editor
Worked with producers, editors, writers and graphic artists to produce national, international and breaking news for CNN.com. Produced multimedia content. Helped write daily news almanac. Rewrote stories for CNN Mobile.
Online Editor and Writer
Produced and maintained the website content of an 80K-circulation newspaper. Trained colleagues in basics of online content production. Researched and wrote news stories. Appointed technology writer.
The Chattanooga Times
Assistant online editor and assistant librarian
Helped create the Times’ first website. Helped archive news stories. Assisted reporters with research.
Delap SDA School
Volunteer 5th-grade teacher
Implemented 5th-grade curriculum for 36 children.
Education
Continuing education classes
Took the following continuing education classes: "Multimedia Design" during the spring semester of 2007, and "Introduction to Multimedia" during the first summer session of 2005.
Bachelor of Arts, Communication
Seminars
“Twitter 2.0: Advanced Social Media for Journalists”
Panelist at Nov. 2010 workshop sponsored by the San Diego chapter of the Society of Professional Journalists
Panelist at Nov. 2010 workshop sponsored by the San Diego chapter of the Society of Professional Journalists
“San Diego Social Media Symposium”
Panelist at Jan. 2010 seminar sponsored by San Diego PR-firm Nuffer Smith Tucker and San Diego State University.
Panelist at Jan. 2010 seminar sponsored by San Diego PR-firm Nuffer Smith Tucker and San Diego State University.
Fellowship
“Total Community Coverage in Cyberspace”
The Dec. 2007 fellowship was sponsored by the Knight Digital Media Center and the University of Southern California
The Dec. 2007 fellowship was sponsored by the Knight Digital Media Center and the University of Southern California
