Robert Hopwood
  • Online Content
  • Social Media
  • Writing
  • Resume
  • U-T's Social Media Network
    SignOnSanDiego.com's "Follow Us" page, which I designed, listed the company's social media accounts that I oversaw and helped manage.
    Web Design, Journalism
    2012
  • U-T Facebook Page Design
    Working with SignOnSanDiego.com's designers, I helped create these Welcome messages for the U-T's Facebook pages.
    Web Design, Journalism, Marketing
    2012
  • Check in for the U-T
    This promotion, which gave readers free copies of the U-T if they used Foursquare, Gowalla or Facebook Places to "check in" at select locations, was an idea I implemented while at the Union-Tribune. It received international attention, and it generated many favorable mentions across the web.
    Marketing, Publishing
    2011
  • U-T Photography
    The U-T's photographers are talented, and I wanted to showcase their photos. I used Flickr to do that. Everything I posted online was crafted to bring traffic back to SignOnSanDiego.com. These photos were no different. If you look below at the last photo, you'll see that it contains a link back to the original story. I did this with every photo I posted. Also, our Flickr account was meant to be only a sample of the photos that could be found everyday at SignOn and in the printed newspaper.
    Photojournalism, Web Design
    2012
  • U-T on Plurk
    Plurk is like Twitter, except it displays updates in a timeline. I liked this idea and created a profile to feature our top stories. By the end of the year, I had built a timeline of the year's news. I shared our Plurk profile on Twitter and Facebook throughout December. At the end of the year, it also helped the newsroom compile a list of the year's top stories.
    Journalism, Web Design
    2012
  • Schwarzenegger talks with editorial board
    California Gov. Arnold Schwarzenneger met with the San Diego Union-Tribune editorial board on June 12, 2009. During the meeting, I posted live updates on Twitter.
    Journalism
    2012
  • SignOnSanDiego.com Newsletters
    These are two email newsletters I helped create for SignOnSanDiego.com. I helped design and write the Daily Deal! newsletter. I gathered the content for Hotwire, a bi-weekly entertainment and lifestyle newsletter.
    Marketing, Web Design, Editing
    2012
All works © Robert Hopwood 2011.
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Projects
  • U-T's Social Media Network
  • U-T Facebook Page Design
  • Check in for the U-T
  • U-T Photography
  • U-T on Plurk
  • Schwarzenegger talks with editorial board
  • SignOnSanDiego.com Newsletters